If a great song is heard by no one, does it really exist at all? Existential questions aside, promotion is important. In fact, knowing how to promote your music, is as important as having great music in the first place. Luckily, in this day and age promoting your music is pretty easy and free if you know what you’re doing.
Go Social but not Spammy
You probably already know you have to be on social media to get noticed. What you need to learn (or maybe be reminded of) is that you can’t be using all your social channels for selling or promoting your music all the time. That’s spammy and people get bored of it really really fast.
Social media needs to be used in a more relaxed way. If you’re following best practices, it should be used to start conversations and a way to stay close to your public, not as a personal billboard. Offer a sneak peek on what’s like to be in a band, make some teasers, don’t be afraid to get close and personal and maybe goof around once in a while. The goal of being active on Facebook, Instagram or what have you, should not be selling your music but getting exposure and showing your personality.
Monetize your Website
This is where you should be making the sale. Granted this suggestion is kind of cheating because having your own website isn’t free, you’ll need to pay for your domain. But it’ll be worth it. Once you have your site up and running, use it to sell your music, or even merch. If you have great branding, people will want to acquire your products even if they aren’t all music oriented. Just keep in mind that most people don’t like walking around looking like a breathing billboard, so offer different options.
Do Media Outreach
Music publications need to be aware of your existence. Now, this is kind of the most annoying way to get your name out there, but it’s absolutely necessary. Think of publications that might be interested in your music, check for specific journalists and editors that might like your style and then reach out with a free demo. It will feel awkward the first few times you do it, but remember that music writers receive those kinds of emails almost daily and if part of their job is actually looking out for new music, they won’t be mad. Just make it worth their while, send your best demos always.
What’s the fastest way of expanding your fanbase?
Exposing yourself to someone else’s fanbase. If you created relationships within your local scene, you should have a problem identifying artists you could collaborate with. Not only will you get a bigger audience, it can also help you be more creative. If you haven’t already, don’t worry. Just quickly look at other artists your public enjoys and reach out to them. The worst that can happen is that they aren’t interested in a collaboration, and if that happens, you can just look for someone else that would want to do one.
Go Offline Every Now and Then
While the internet is great for increasing awareness of your band, is not the end-all-be-all. Every now and then remember to go offline and play a gig (you can even stream it live or upload a video later). Being physically present and available is just as important as having a social media presence and it will be key in getting your local community interested.