Every musician wants to live off of their music. The best way to do that is by getting a record deal, but as everyone knows that’s easier said than done. There’s no magic formula to getting signed by a record label, but there are a couple of things that you absolutely must do to get started.
Work Hard on Your Music
No record label is going to sign you if your music is not the best it can be. Whether you are a solo artist or a band, you need to master what you do. Nowadays there are a lot of new acts coming out each day, so having a good voice or being an excellent guitar player is not good enough, you need to have value. Here’s the tricky part, value can be anything from the right looks, amazing lyrics, to daring and bold arrangements. Your value will be what sets you apart from the thousands of talented musicians looking for their time in the spotlight. A good way to find out whether you have it or not is by looking for honest feedback. Get your music out there and be ready to hear what others have to say about it.
Look the Part
So yes, there are a lot of artists out there ready to be signed. That means the days when record labels signed a nobody with no knowledge or expertise are mainly over. You need to already be well on your way to becoming a consolidated act. You need to look like you’ve already been signed, and we’re not talking about your outfit. Your online presence needs to be strong and polished. You need a logo, professional looking photos, and recordings available. If you can afford it, good videos can also help. All social media accounts should be up to date and curated so that your music is the focal point. Scouts shouldn’t have to spend a lot of time trying to find your music online.
Invest on Your Art
You need to be serious about your craft if you want others to be so as well. Some of the investments you should consider are: your own domain to make you look more professional; recording equipment, it doesn’t have to be super expensive or professional but just good enough to record your songs on a good quality and put them online; branding, developing your own brand it’s what will set you apart, in fact, we will go more in depth…
Work on Your Branding
It’s actually your branding what will tie it all together. The term might sound intimidating but if you’ve been on social media for a while, you kind of already do this. You don’t just upload whatever on your social media. You choose and curate the content you want up there depending on what aspects of your personality you want to come through your profiles.
You’ll need to do the same thing for your music. Think about what you want to convey through your online presence and what you want to highlight (hint: the focus should be on your value). Make sure your social media profiles show a cohesive brand.
Remember that there’s a lot of talented competition out there, so being good is not enough anymore. Work hard on your music, but don’t forget that your image and online presence will be as important to make a name for yourself in the music world.