How to Increase the Recognition of Your Name and Music?
You may have learned how to play an instrument from a very early age, you may have learned the fundamentals of digital recording, you may even be able to master and finalise your music all by yourself, yet despite all of this the biggest struggle is yet to come – recognition. Being recognised as a musician is the difference between making and breaking it on the scene and it is a huge struggle that causes most people with their eyes set on stardom to pack up for good.
Today it’s just as tough to stand out from the crowd, just as social media has given musicians new avenues to attract audiences it also has created a saturated environment where it is tough to stand out from the masses. Though paying for promotion isn’t the only way you can get people to remember you or in fact separate yourself from the others. Your music is the key, it is your product and within it you can make some tools to leave a lasting and memorable impression on listeners.
It’s a little cheap but it works. You hear this constantly in mix tapes and at the start of singles by underground artists. The DJ drop is an audio signature that basically declares your name at the beginning of a song so anyone listening knows who produced the track. You can do this on your own music, but it is a fantastic tactic for getting some kudos when collaborating. Make them short, sweet and just don’t overuse it, otherwise people will avoid your name instead of gravitating towards it.
Reuse Notable Instruments
Synth libraries are endless today, the amount of different digital instruments that comes preloaded on software is mind blowing compared to just a few years ago. Although you may be tempted to use a lot of the pre-made sounds it will benefit you more to design or at least tweak your own. Having a specific sound is great for recognition as people will know it’s you from the get-go, with anything similar reminding them of your original sound over and over again. The key to this is picking something very different and that can work for more than one song.
Create Your Own Effects
Similarly, for those of you using analogue instruments, applying unique effects works much in the same way. Famous artists make thousands selling their effect pre-sets to companies because people are now so used to ‘their sound’ other people want to replicate it. Have fun playing with pedals, inputs and DAW distortion and you may be able to find your own defining sound.
Drastic Genre Blends
This is an immediate stand out tactic. Get experimental with your styles and do something completely left-field, if it sounds unique to you it will likely do the same for the audience. Adding heavy saxophone to dance music, inserting adult content into bubble-gum pop and turning your acoustic set into an electronic one have all worked for people in the past. Remember the aim of the game isn’t always to be the weirdest, just surprising enough to stand out.